Search Engine Optimization Theory
Michael began learning about search engine optimization in late 1998 when his efforts to increase traffic to the Xenite.Org network had reached their maximum potential. Studying search engine marketing techniques with some of the best professionals in the industry, Michael went on to apply this knowledge for both personal and professional projects. His services as an SEO technician and strategist have been sought out by many people. Michael's work has benefitted small companies and Fortune 100 companies.
Search engine optimization is not an exact science, and its practice has been challenged on many fronts through the years. Michael's formal training in Computer Science and Literary Analysis gave him unique skills and perspectives that have assisted greatly in one area of SEO called "algorithm chasing" or "reverse engineering search algorithms". Although it is impossible to completely reverse engineer the processes search engines use to find, index, and rank documents, experts like Michael bring new insights to the industry every year.
As the Director of Search Strategies for Visible Technologies, Inc., Michael has overseen the rapid growth and development of one of the most advanced and sophisticated onlined reputation management programs in the industry. Visible Technologies' client list includes some of the most elite names in industry, politics, and the news.
Search engine optimization theory was a topic which earned only light-hearted occasional mention in SEO literature prior to the launch of the SEO Theory blog. As word spread through the industry that Michael was sharing deep-level analysis and critical feedback on SEO beliefs and techniques, the blog captured a growing audience among the thought-leaders and experts in the field.
An Introduction To SEO Theory provides a concise yet robust entry-level examination of the topic of search engine optimization theory. Readers learn about the Theory of Search Engine Optimization, the Theorem of Search Engine Optimization, and other important principles that help us understand how the Searchable Web Ecosystem works.
You can download An Introduction To SEO Theory for free from the SEO Theory blog site.
Xenite.Org Network
SEO HumorToo much theory can be boring. Michael has contributed to the growing corpus of SEO industry humor. In 2007 Michael wrote Old SEOs don't joke -- They just make you laugh. In 2009 Michael wrote More SEO Jokes Than You Can Link To. A common theme between the two articles is the reference to search engine industry and SEO industry insiders. Google employee Matt Cutts, who heads their Web Spam team, is prominently featured in both articles. The humor is intended in the most friendly, light-hearted way possible. Inside references include the rivalry between Google and Yahoo! as well as gentle pokes at Michael's former boss and friend, Todd Friesen, a well-known SEO industry leader. |