About Michael Martinez

Purchase Mindfaring Through Middle-earth by Michael Martinez.

Purchase Mindfaring Through Middle-earth by Michael Martinez.

Since 1992 Michael Martinez has been entertaining and informing online readers about many topics including the Business Basic and TAOS 4GL programming languages, search engine optimization, the world of Middle-earth, and many related topics.  As a member of the CompuServe community Michael joined the CompuServe IMPs, an online writers group that has produced more published science fiction and fantasy authors than any other online writers incubator.

In 1996 Michael launched his first Website and in March 1997 he brought Xenite.Org online.  Xenite.Org was one of the first fan-run “mega sites” for science fiction, fantasy, and entertainment.  Millions of people have been visiting and enjoying Xenite’s articles, videos, and other content since then.  One the most successful projects to come out of Xenite.Org was the Parma Endorion ebook, which has been read by over 1,000,000 people.

Purchase Understanding Middle-earth: Essays on J.R.R. Tolkien's Middle-earth, by Michael Martinez

Purchase Understanding Middle-earth: Essays on J.R.R. Tolkien’s Middle-earth, by Michael Martinez

Michael took up an interest in search engine optimization and Website marketing in 1998.  He has since become a widely recognized expert in the theory of Website interaction with search and social services.  Around the same time Michael began writing a regular column about Hercules and Xena fandom for Suite101.  He went on to write the immensely successful Tolkien and Middle-earth topic for three years before leaving Suite101.

Between 2000 and 2003 Michael published two books based on his Suite101 essays: Visualizing Middle-earth and Understanding Middle-earth: Essays on J.R.R. Tolkien’s Middle-earth.  Michael has presented at conferences and written guest columns for numerous Websites based on his Tolkien research.  It is a running joke at all SF conventions that Michael is never allowed to participate in any Tolkien trivia contests.

In 2006 Michael started the SEO Theory blog to share his experience and insight into the dynamics of the searchable Web ecosystem.  Leading an innovative team that performed search reputation management for elite clients from the Forbes 50 and Fortune 500 lists, Michael introduced the SEO world to many ideas that have since become standard practices for agencies and specialists around the world.

Since 2012 Michael has been working with his partner Randy Ray in delivering world-class SEO consulting expertise to clients through their agency, Reflective Dynamics, Inc.  But science fiction and fantasy will always be one of Michael’s passions, as his Tolkien & Middle-earth blog proves with in-depth research into questions submitted by fans of Middle-earth from around the world.

Michael’s most recent book is Mindfaring Through Middle-earth, published in late 2014.  The book takes you on a journey through Middle-earth in which you explore its legends and sources.  This is unlike any other book about Middle-earth that you have ever read.

Practical Argument, 3rd edition, by Laurie G. Kirszner and Stephen R. Mandell

Practical Argument, 3rd edition, by Laurie G. Kirszner and Stephen R. Mandell

Practical Argument: A Text and Anthology, 3rd Edition, by Laurie G. Kirszner and Stephen R. Mandell (September 2016), features an essay written by Michael Martinez titled “Why Citations Do Not Make Wikipedia and Similar Sites Credible” (page 436).

The article is included in Part 5, Strategies for Argument, Section 12, Definition Arguments. Read the original article on the Web here.


Michael Martinez is a graduate of Kennesaw State University in Georgia. He majored in Data Processing and Computer Science with secondary interests in English Literature and History.