Videos

Michael Martinez produces informational videos for people interested in search engine optimization and Web marketing. He also was a frequent contributor to the Middle-earth Talk podcast and video series. These videos are selections from Michael’s occasional appearances.

SEARCH ENGINE OPTIMIZATION VIDEOS
VIDEO DESCRIPTION
August 12, 2016 SEO Theory Hangout

Michael and Kent talk about what is entailed in the buying or moving of a Website or domain. Many people don’t realize there are “things under the hood” that may break if they are not careful.

July 8, 2016 SEO Theory Hangout

Michael and Kent discuss what is required for building a Website around a specific content topic, how marketers are adapting to mobile context, and how search engine optimization must balance needs for monetization with the need for creating a good user experiene.

June 25, 2016 SEO Theory Hangout

Michael and Kent talk at length about how marketers misuse correlation studies and why their attempts at data science fall short of the mark. The lack of SEO standards hurts everyone. They also talk about site search.

June 17, 2016 SEO Theory Hangout

Michael and Kent talk about a third-party SEO case study written about Hulu, how useful meta descriptions really are for optimization, and whether there really are “anti-SEO” algorithms.

June 3, 2016 SEO Theory Hangout

Michael and Kent have an in-depth discussion about how reliable SEO tools really are, what the pitfalls of relying on them too much may be, and why Michael is so skeptical about the claims many tool vendors make about their products.

May 20, 2016 SEO Theory Hangout

Michael and Kent discuss cybersecurity, bitcoin, and the really dumb things that many SEO experts share with clients and readers.

May 6, 2016 SEO Theory Hangout

Michael and Kent discuss Google’s Accelerated Mobile Pages initiative, changes in the HTTPS landscape, and Google’s rank modifier engines.

April 29, 2016 SEO Theory Hangout

Michael and Kent talk about link toxicity, poor link take down strategies, and the newly revealed Google “thriving communities” signal.

March 14, 2016 SEO Theory Hangout

Michael and Kent talk about SEO metrics, rogue crawlers, and how to speed up Websites the correct way.

March 4, 2016 SEO Theory Hangout

Michael and Kent talk about Website navigation, Google’s Panda algorithm, PageRank sculpting, and changes in advertising in Google’s search results.

February 26, 2016 SEO Theory Hangout

Michael and Kent talk about the return of Google’s Authorship, rich snippets, and search results for recipes.

February 19, 2016 SEO Theory Hangout

Michael and Kent talk about 24-hour SEO, query term modulation, and challenges in using learning algorithms.

February 12, 2016 SEO Theory Hangout

Michael and Kent share insights into SEO link analysis, link building, and related topics.

February 5, 2016 SEO Theory Hangout

Michael and Kent Yunk discuss native advertising, content marketing, Website security, brand queries, and mobile marketing.

January 29, 2016 SEO Theory Hangout

Michael and Kent Yunk talk about private blog networks, link analysis, SEO metrics, and how Web marketers misuse correlation studies.

January 22, 2016 SEO Theory Hangout

Michael and Kent Yunk talk about mobile vs. desktop search, changes in the digital advertising landscape, ad blocking and managing ads on Websites through the browser, Website design, interactive search interfaces, and more.

January 15, 2016 SEO Theory Hangout

Kent Yunk joins Michael Martinez for another 30-minute discussion of the latest SEO trends and issues. They cover mobile marketing needs, how to work with clients to implement technical SEO, and backlink research. The conversation may have veered off course a couple of times but it should be pretty informative.

December 4, 2015 SEO Theory Hangout

Michael Martinez and his friend Kent Yunk, Vice President of Roaring Pajamas SEO, talk about SEO versus content marketing, the evolution of the SEO industry over the past 15-20 years, Google’s Match Content advertising widget, the value of Related Content widgets in general for building internal traffic, the future of large site SEO, and how aggressive advertising affects Website performance in search (among other topics).

November 6, 2015 SEO Theory Chat

Michael Martinez, President of Reflective Dynamics, Inc., and Kent Yunk, Vice President of Roaring Pajamas SEO, talk about the Google RankBrain algorithm, using internal URLs for search engine optimization, canonicalization challenges, and the difference between the data for mobile search queries and the data for desktop search queries.

SEO Theory Hangout: October 9, 2015

Michael Martinez, President of Reflective Dynamics, Inc., and Kent Yunk, Vice President of Roaring Pajamas SEO, talk about search engine optimization, the Google Panda algorithm, manual penalties, Website security, and more.

SEO Theory Chat: September 25, 2015

Michael Martinez, President of Reflective Dynamics, Inc., and Kent Yunk, Vice President of Roaring Pajamas SEO, talk about search engine optimization, Website marketing, and more.

J.R.R. TOLKIEN & MIDDLE-EARTH VIDEOS
VIDEO DESCRIPTION
Ea Tolkien Society – Tolkien Moot XII – Meeting Broadcast with guest Michael Martinez July 16, 2016

Michael Martinez chats about Middle-earth with the Ea Tolkien Society at Tolkien Moot XII.

Middle-earth Talk Show Episode 50 December 19th, 2013

Hawke Robinson and Michael Martinez talk about J.R.R. Tolkien, Middle-earth, and all that stuff.

Middle-earth Talk Episode 43 July 30, 2012

Hawke Robinson and Michael Martinez talk about J.R.R. Tolkien, Middle-earth, subtle points, and related things.